The bird’s eye

So we trade as Bird’s Eye Metrics.

A metric is a measurement, a check point, a score. We must measure to improve, and our measurements must be such that we can trust them, and recreate them. That is the philosophy of an athlete aiming to improve upon a personal best, of a student’s marks, of efficiency in an industrial process, of sales, and of the reported measurements in a business to unlock shareholder value, or to drive the competitive edge. We perform by knowing, by quantifying our goals, putting a number to it.

But what is in a bird’s eye? A bird, of course, has the prime vantage point, a bird sees the big picture. This ties in well with my philospophy,to regard the big picture, understand the business, and partner to drive the bottom line. But there’s more to the avian eye and, and the analogy to our mission. Below I’ve collated some fun facts.

  • Birds have the largest eyes relative to their size in the animal kingdom.They are also noted for the number connections from the eye to the brain
  • Birds have four types of colour receptor cells in their eyes, making them tetrachromats. Humans with normal colour vision are trichromats, as are, to a lesser extent, most “colour blind” humans as well. Pigeons are probably pentachromatic. From a bird’s point of view, our colour vision must be severely impaired.
  • A large number of birds can see ultra violet light, and consequently, some of the plummage colours are in the ultra violet spectrum. (Perhaps the joke is on us for disregarding that little grey bird?).
  • There is some evidence that migratory birds can perceive the earth’s magnetic field with their eyes.
  • With the ability to resolve moment at more than 100Mhz, that new TV set that refreshes at twice the rate that we can perceive, will still not cut it for those birds.The only thing cutting edge (to them) about your fancy TV set, as that they would be cutting the edges of themselves if the were to use that technology to fly through branches
  • Not all birds can fly, but it seems all birds have good eyesight, unlike mammals, reptiles or fish. A pigeon has been described as eyes with wings. Ever wondered how throwing some tiny seeds onto your lawn can draw crowds of pigeons?
  • An American Kestrel (presumably other similar birds of prey) can reportedly see a 2mm insect from the top of an 18m tree. The luxury of a high vantage point, if it has to have meaning, does not preclude the ability to focus.
  • Birds don’t have teeth, and they don’t have strong bodily armour. Their jaws are weak. The bird’s weapon is the never ending feed of updated intelligence to the command centre, it is the weapon of knowing. This allows the bird of prey to time it’s attack to perfection, the vulture to locate the carcass, the pigeon to pick the seed between the grains of earth.

    At Bird’s Eye Metrics, we endeavour to empower organisations to manage by knowing. It means, to have the right information in hand, and to have confidence in it’s integrity, to enable business to act timely. Is no

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